This campaign is all about capturing and elevating the voice of one of the largest contemporary art fairs in Latin America: Zona Maco. Through various types of promotional content, the campaign builds anticipation and excitement ahead of the event and brings value to both the fair and its audience. Most attendees are art fanatics; so why not create a campaign that feels and looks like a contemporary art piece itself? Why not design an invitation that’s just as exciting as the highly anticipated event?

The campaign aims to build a meaningful culture between the event and its audience, centered on their shared love for art.