The goal of this project is to produce a dynamic and engaging promotional video for Zona MACO, the largest art fair in Latin America. The video will serve to elevate the event’s purpose while reimagining its brand identity, ensuring the core values remain intact. By creating a visually captivating experience, the video aims to enhance the event's digital presence and broaden its reach, ultimately increasing both attendance and audience engagement.

Through motion and design, the video will capture the energy and diversity of the art fair, showcasing the wide variety of galleries and artworks on display.